The advantage of using a site builder is obviously: With the right program you are able to build hundreds of sites and each site can carry up to 1000 pages or so, depending on the site builder program you are using and the keywords/phrases being applied or provided.
Yet, the question remains if using a site builder software program is a good thing to consider or not.
Building the framework of a site either 'by hand' or with the help of a site builder is no different per se. The inherent problems are the provided information, be they are articles, RSS or affiliate links and the potential boilerplate design via the build-in templates many are using without a second thought.
To take full advantage of a site builder, it is mandatory to compare the existing site builders on the market and buy the one which closest resemble the features you need and the design or layout you will get and the option to provide your own designs.
In any event, using your own templates as the foundation for your site is always the best and then use a site builder to build the pages you want upon them. Be aware however of the various rules by AdSense, ClickBank, eBay etc. Violating them will certainly get your account being banned and as in case of AdSense you won't have a second chance to open a new one. Don't use site builders to build MFA sites, no matter how large the temptations may be. Earlier or later you get caught and will be banned.
Remember also that some rules are tougher than the others, so what will get you banned at AdSense might be no problem with, say ClickBank. Using site builders are IMHO no scams as some complain, as long as you make sure that your site is as unique as possible. Especially take care about the contents you'll get and eventually rewrite them to some degree (up to 30% eventually) or use freelance writers such as at freelance.com, elance.com, getafreelancer.com or odesk.com to write completely new and unique articles according your specifications. If you order them in some quantities, you might get those articles for as low as USD5.00 for perfect ones.
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