When building websites, the question arises often whether to use a web design program (sometimes called authoring program) or a web site builder and niche site generator.

The answer is not easy and depends in part heavily on the available budget, complexity of the site to be build, time constrains, knowledge and the focus of your marketing strategies.

Web design software tools, especially the so called authority programs, can help you to build a site with a very complex structure and even with integrated database support. Some of these web design programs are naturally very complex in itself but allow often extensions by third parties. If you want to build a comprehensive single site in design and functionality, a web design program may be the right tool for you.

In any case it requires more often then not an in-depth knowledge of html, css, xhtml, flash and database setup. Although there exist some easy to use web design programs, these are also often limited in what they can do. If you want to build a single site, project by project and with a very unique designs of its own, use such programs.

On the other hand, if you want to build a site more quickly, template based (even if they are your own templates), and perhaps heavily keyword research related, you may select and use a site builder which fits most to your purpose.

Site builders are a kind of automatic contents compiler meaning they build a site around several modules to help to integrate AdSense, ClickBank, PayDotCom, RSS, Articles etc. automatically into every page they build with slightly variations. Site builder can help you intensively to save time building a large site but the trade-off are often creativity and unique appearance and at the risk of having duplicate contents in one way or another.

Site builder are certainly very useful, but use them wisely. Create a framework of your site using your own templates and let the site builder actually build the site around it. Then, go over the contents provided and try to update or rewrite it as much as possible.

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