Actually, the answer to this question is perhaps in the eyes of the beholder. While building a site using traditional web design programs such as Dreamweaver takes significant time, a talented web designer can make sure that you have a very unique site catering directly to your taste, needs and the requirements of your clients and site builder.
However, with those traditional methods it is very difficult to build sites with hundreds of pages quickly. While not impossible, it will take a significant time, effort and budget to build even a single, larger site.
Using a site builder instead a web design program, you will have the chance to create a large site (or several of them) in virtually no time. The trade-off is, that if you are not using in-house made web site templates, that your site will look like any of the hundreds or thousands already fighting for its place on the Internet. Do you want that?
How is it from the point of view of the business community? Well, if you have a perfect design that appeals directly to your target market and creates the profit you are looking for, a single, well designed web site is perhaps the better choice. But if you want to reach your target market via properly selected and researched keyword phrases and that in addition as fast as possibe, using a site builder program is certainly a possible strategy and way to consider.
Site builder allow you to build hundreds of pages in virtual no time and to monetarize them you don't need necessary AdSense ads or any of the similar ad network providers. You can build a site (or several of them) around certain topics but using affiliate programs instead. Some excellent tools such as the ClickBank Elite software can help you to research affiliate programs in order to find out which ones of them are in demand and have certain popularity levels you may need.
No matter if you are using a web design program or any of the site builder, knowing your target audience is the key to a successful site - a site who makes some money rather than stays idle and useless in the cyperspace.
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